Episode 9: Why mistakes are great in business

The reality of owning a business is that you're gonna make mistakes! But what if there was a power in the mistakes you make? What if mistakes are actually great!?

In this episode I’m joined by Alex Moore - copywriter and self proclaimed offer engineer. Alex helps client-based businesses stand out in crowded markets through the power of their offer. We discuss how embracing mistakes, rather than fearing them, could get you further than hustle and hard work. 

We also hear from Alex on his approach to experimenting and making mistakes in his business, along with how he aims to build a business that supports the life that he dreams of - not the other way around. A great listen if you need a reminder that mistakes are your greatest source of learning as a business owner!

Connect with Alex and learn more about his work over on LinkedIn: https://www.linkedin.com/in/alex-james-moore/

Episode 8: How to actually enjoy SALES (ick-free!)

How do you make a purchase decision - in life or in business? Do you ever feel pressured to buy something - either because you’ve got FOMO or you’re convinced it’s the best deal you’ll ever get? And how does this effect your feelings towards selling in your own business?

In this episode I give you a very relatable analogy for ‘sales’, from a customer’s perspective. I invite you to reflect on how you can banish the ick and take things at your audience's pace, empowering them to make an informed decision about what they want to buy and why. This is the key to actually enjoying the sales process in your business and it's empowering for you, as well as your audience!

How do you feel about selling? Get in touch and let me know! Always love to hear your feedback on the podcast.

Episode 7: Efficiency with a smile - let's work smarter, not harder

Ever hear people bang on about automation and systems and think ‘yawn’? Well, you haven’t met these two yet! In this episode I’m joined by the wonderful Steph & Debbie from Stebbington Ltd. These two powerhouses help small businesses become more efficient to give them more time to do what they do best. And who doesn't want that!? 

We talk about why hustle culture can get in the bin, #vanlife vs #yachtlife and how to work smarter not harder, with the combined superpowers of systems and automation. Debbie and Steph share a little of their business story and why they’re all about efficiency, with a smile.

Find out more about Steph & Debbie and how they could help you and your business here:

Debbie: https://www.linkedin.com/in/debbiecrompton/

Steph: https://www.linkedin.com/in/stephbonnie/

Episode 6: Why bro marketing needs to get in the bin (and what we can do instead)

If I don’t buy this course / webinar / product / programme my business will fail! If I don’t bag this offer today it’ll never be available at this price again!

Sound familiar? Ever been there or thought that? Congratulations - you’ve been on the receiving end of bro marketing! In this episode I talk about what bro marketing is, how it works by triggering our fear responses, why it feels uncomfortable for some of us and what we can do instead.

How do you feel about bro marketing tactics? Are you a lover or a hater? Drop me a line and let me know! You can also grab lots of unconventional templates and training to help you in your business here: https://revealmarketinguk.com/shop

Episode 5: Don't just dream big, dream real

Running a business is hard! No doubt. But when you start out, how do you ensure you're not running before you can walk? In this episode I'm joined by Stephen Jones of Copper Twig, sharing his experiences of starting out as a bespoke furniture maker. We talk about how his approach is different from lots of other furniture makers, and what makes his pieces so special, as well as some of the tough lessons he has learned along the way. It's not just about dreaming big, it's about dreaming real!

Check out Stephen's beautiful creations:

Instagram: https://www.instagram.com/copper_twig/

Facebook: https://www.facebook.com/coppertwig

Website: http://coppertwig.com

Episode 4: The big secret to business success: just be yourself

When you're a solo business owner, the reality of selling a one-to-one service is that really... you're selling yourself. You're selling all the parts of you, not just the things you are 'officially' qualified to do. People don't just buy what you do, they buy the way you think and the way you make them FEEL. So like it or not, if you are a freelancer, contractor, or small business owner and you haven't reached this particular lightbulb moment then I promise that moment is coming and the sooner you embrace it, the better! And that, my business owning friend, is the moment you'll have access to everything you need to skyrocket your success.

In this episode I give you a few examples of how this can manifest, from my own experience, and what you can do to be more truly you in your business. If you enjoyed this episode please rate and review as it helps us spread the word that business doesn't have to feel hard! It can feel easy, aligned and bloody awesome if you stop listening to all the hustle crap and start listening to yourself. And we're here to help you do just that.

Find out more about the Unconventional Business Academy here: https://revealmarketinguk.com/shop

Episode 3: Are you growing in love or moving away in fear?

Who are you becoming as you're pursuing your goals and dreams? Are you growing in love or moving away in fear?

In this episode we’re joined by Avril Lobo, Wellbeing and Resilience Coach. We talk about high achievers experiencing burnout, focusing on who we are BEING as we move towards our goals (rather than what we are DOING) and why sometimes rest IS the key to peak performance.

Please leave a review if you enjoyed this episode and keep an eye out for lots more unconventional business advice coming your way on this podcast.

Discover more about Avril and her work at: https://coachedbyavril.com/

Connect with Avril on LinkedIn: https://www.linkedin.com/in/avril-lobo-wellbeing-resilience-coach/

Episode 2: To niche or not to niche? Let's do it differently

Niching is like marmite: you either love it or hate it! So what if I told you there’s a completely different way to look at it, that I guarantee will finally make sense to you? If ‘niching down’ feels difficult or like it could lead to a whole load of boredom, this episode talks you through a different take that is designed to feel inspiring and freeing rather than restrictive and dull! We’re going to draw the box around the problem, rather than the person. Spoiler alert: you’re going to love it.

Please leave a review if you enjoyed this episode and keep an eye out for lots more unconventional business advice coming your way on this podcast.

Episode 1: Let's tear up the Small Business rule book

If you've found yourself here, you’re probably a bit unconventional just like me. You like to do things differently. You don't just want to serve your clients and answer their problem, you want to dig underneath the symptom and solve the real problem they're experiencing. You're not happy with the status quo. You’re not afraid to stand up for what you believe in and you want to challenge the norms in your industry, maybe have tough conversations for the greater good.

Guess what? That’s me too. I am not happy with the marketing industry (for a start!) when it comes to helping small businesses. There's too much advice out there that applies to big business, but when it comes to the solo business owner, it's just not helpful. And that's the norm that I want to challenge; that's the status quo that I want to tear up.

This podcast is going to help you navigate your unique path through owning a business. I and my guests will offer guidance that allows you to take just the bits you like and feel good for you, so you can easily apply them to your business. Building a successful business is about building something with structure and flow, not something rigid that feels like wearing someone else’s clothes! My name is Siobhan Fox, your sweary Marketing Strategy Consultant & Mentor. Join me on this journey and together, let’s do business differently.

Please leave a review if you enjoyed this episode and keep an eye out for lots more unconventional business advice coming your way on this podcast.