In this episode, I'm joined by the lovely Katie Cope from Keppel Leopard Creative. Katie helps female founders find, create and embrace their true personal and business identities through branding.
Katie shares her incredibly unconventional path into the world of branding, starting from backgrounds in events, animation, theatre and high-end TV production. As a fellow ADHD entrepreneur, I love hearing how Katie's neurodivergent brain allowed her to make bold sideways career moves that others may not have considered.
We dive into the common myths Katie encounters around branding, like the belief that it's just a "nice-to-have" expense. Katie powerfully reframes branding as a core part of your marketing strategy and overall business identity.
She outlines the key ingredients for a successful brand - storytelling to connect with your audience, truly knowing that audience, and critically, focusing first on brand strategy before visuals. I particularly appreciate Katie's insights on how a clear brand strategy acts as a guiding framework for ADHD entrepreneurs, preventing us from endlessly chasing new ideas down "rabbit holes."
Throughout our chat, Katie offers loads of valuable tips for neurodivergent business owners looking to authentically represent themselves through their brand. This is a must-listen for any ADHD entrepreneur seeking to find more focus and consistency in how they show up in the world.
If you want to learn more about Katie then visit Keppel Leopard Creative.
And if you'd like to understand how to embrace your ADHD strengths and find effective strategies to 'do life' in a way that works for you, please do get in touch. Let’s discover approaches that embrace your uniqueness and give you what you need to thrive! You can find out more about my ADHD Business Coaching here: www.bigpicturebusinesscoach.com