Even when we think we're being logical and rational, we're human beings, we make decisions emotionally. Where this gets really interesting is when we look at how we make business decisions. In this episode we’re getting emotional!

I’m introducing you to some fantastic insights from Harvard Business Review on emotional motivators in marketing and why this could be your secret weapon when it comes to attracting and converting the clients you really want. Hundreds of “emotional motivators” drive consumer behaviour, but I’ll cover the main 3 or 4 I would suggest considering, along with giving you examples of how to tap into these emotions in your marketing.

I’ll also talk about why we have a responsibility when we choose to leverage emotions in our marketing, and why doing it well is absolutely not about manipulating people.

If you would like to find out more about the research I reference in this episode, check out: https://hbr.org/2015/11/the-new-science-of-customer-emotions