50% of your audience are female. How much do you consider that fact when you create your products, services, marketing and content? And how do you appeal to women in an authentic, meaningful way, without patronising them?

In this episode I’m joined my the wonderful Amber Lee, a copywriter who creates original female-focused content, working with startups and new businesses, to help them get to the point and show off what they do best.

We talk about her unconventional route into copywriting, the importance of building a business community, our problems with Paw Patrol, and why a lot of businesses and brands don’t talk to women in their marketing… but they should!

If you yourself are female, you probably do. As Amber says in this episode: women are generally pretty good at talking to women! But what if you’re not? How do you ensure that what you’re creating will appeal to women as well as men, so you’re not missing out on 50% of your customer base? Amber shares some great examples and top tips in this episode!

Find out more about Amber and her work here: https://yesamberlee.co.uk/

Or connect with her on LinkedIn here: https://www.linkedin.com/in/yesamberlee/