Marketing may look like an ever-changing beast but at it’s core, it’s about connection. Connecting the right people to create the right solution. All the rest is the details but that connection - and how we communicate that - is the core of good marketing.
In this episode I’ll be using a handy analogy to break down one of the biggest challenges I see people face when it comes to talking about their business, and how you can use this new framing to show up on Google at potential clients fingertips - even if they aren’t 100% sure what they need. I’ll talk you through how to find the angles that work for you and more importantly how to connect with your audience with ease, encourage them to continue the conversation wherever they show up and how this translates into Google’s blessing.
For lots of unconventional products (physical and digital) to help you consistently create marketing content that you AND your audience enjoy, check out: