Episode 23: Tell stories to power up your content
As a small business owner, especially those of us on our own, one of our biggest drivers is finding the right number of the right clients to keep our business flourishing. So what’s the simplest way to find and connect with the clients you’re looking for?
In this episode I’m joined by the wonderful Rebecca Clark of Powered Up Content, quirky loving copywriter helping small businesses to build relationships with their leads through storytelling. We centre our conversation on the inherent value in sharing our human stories, to connect emotionally with our audience and attract the leads we’re looking for.
We talk about our shared love of words, the range of valuable relatable stories we can share and how storytelling is, in fact, a very natural approach in business. Rebecca shares some insight into her writing process and how discovering how to reconnect with herself has been pivotal for the growth of her business, plus some fantastic tips to put the fun back into your writing.
Ultimately, the way human beings interact with each other is through stories. Learn how to leverage yours to power up your content and you’ll reap the rewards!
Learn more about Rebecca and her work:
https://www.poweredupcontent.com