How do you make a purchase decision - in life or in business? Do you ever feel pressured to buy something - either because you’ve got FOMO or you’re convinced it’s the best deal you’ll ever get? And how does this effect your feelings towards selling in your own business?

In this episode I give you a very relatable analogy for ‘sales’, from a customer’s perspective. I invite you to reflect on how you can banish the ick and take things at your audience's pace, empowering them to make an informed decision about what they want to buy and why. This is the key to actually enjoying the sales process in your business and it's empowering for you, as well as your audience!

How do you feel about selling? Get in touch and let me know! Always love to hear your feedback on the podcast.