Niching is like marmite: you either love it or hate it! So what if I told you there’s a completely different way to look at it, that I guarantee will finally make sense to you? If ‘niching down’ feels difficult or like it could lead to a whole load of boredom, this episode talks you through a different take that is designed to feel inspiring and freeing rather than restrictive and dull! We’re going to draw the box around the problem, rather than the person. Spoiler alert: you’re going to love it.

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