What if the mistakes we make aren't really mistakes? What if we're focusing on the wrong things?

In this episode I'm joined by Jack Hall - a creative copywriter who wants you to sell the sizzle, not the sausage! Jack and I discuss the state of modern copywriting on social media and his refreshing approach to crafting copy for his clients: connecting with the reader and rewarding them for their time. Jack also shares some of the big realisations around his move from in-house to freelancing and some of the surprises that came up along the way.

We also dive into the importance of the process - experimenting with how you use your time and how you boost your creativity, how you balance working on vs in your business and, of course, the all-too-necessary spectre of mistakes. We discuss why we need to normalise making them, share them and crucially, learn from them. Ultimately, embracing the journey will help you realise that THAT is the greatest destination of all.

Find out more about Jack and his work here (oh and enjoy the memes!): https://www.linkedin.com/in/jack-hall-5a67a81b1/