As a Marketing Strategy Consultant who works with unconventional Small Business Owners, I get this question a lot! Honestly? It's a very valid one. There's a lot of crappy advice out there about niching down, and lots of people I meet have had some dodgy previous experiences of giving it a go. So, in this episode I tackle the two big reasons behind that:

-Why you actually need a niche

-How your niche can look different from how you think or how you've been taught

I also share some surprise benefits of niching and some honest insights from my own experience of niching down (complete with bumps along the road!). I also share some simple tips to better understand how to create a niche that works FOR you, rather than against you.

If you'd like to go deeper on the exercise I talk about towards the end of the episode, please head over to Season 1, Episode 2: To Niche Or Not To Niche. You'll love it!

And don't forget - if you'd like some help to untie the knots around your niche, drop me an email - I'd love to hear from you: siobhan@revealmarketinguk.com